Incorta is a next-generation data analytics and business intelligence platform that excels at rapidly delivering business value from transactional data, this is the first real breakthrough in data analytics in 20 years. We provide an integrated end-to-end data experience, from data acquisition and enrichment to visualizing and sharing results. Our platform cuts project implementation time from months to weeks provides revolutionary query speed and maintains a unified, single source of truth for multiple workloads including business intelligence, analytics, and machine learning. Fully 90% of companies that try Incorta become customers, and over 98% of our customers are still with us.

Our cloud-based service widens our reach into businesses of all sizes. There is simply no other analytics solution that is as cost-effective, agile, and impactful.  

Cross-functional collaboration: Act as a bridge between Product Management, Technical Sales, Marketing, and Strategy to ensure cohesive messaging and positioning.

Complex Concept Simplification: Translate intricate technical ideas into understandable and persuasive language for various audiences, facilitating easier sales and customer comprehension.

Competitive Analysis: Conduct thorough competitive research to inform product positioning and differentiation strategies.

Analyst Relations: Manage relationships with industry analysts to ensure favorable coverage and insights into market trends.

Product Collaboration: Work closely with the product team to understand and influence the development of features and capabilities that meet market needs.

Go-to-Market Strategy: Partner with outbound marketing and sales teams to create enablement and train GTM messaging and positioning, and develop and execute effective GTM motions, ensuring alignment with overall business objectives.

Structured Thinking: Bring rigor and structured thinking to the team, ensuring that all marketing initiatives are well-planned and executed.

Minimum of 12 years in product marketing, with a focus on data delivery, ERP solutions, data warehousing, and data lakehouse landscapes.

AI Knowledge: Solid understanding of Artificial Intelligence and its applications within the data analytics domain.

Self-Starter: Demonstrated ability to work independently, manage cross-functional relationships, and drive initiatives with minimal supervision.

Problem Solver: Creative problem-solving skills with a nimble and proactive approach to overcoming challenges.

Attitude: Strong “can-do” attitude with a commitment to delivering high-quality results.

Product Marketing Mastery: Proven mastery of the product marketing function, including positioning, messaging, and go-to-market strategies.

360-Degree Marketing: Comprehensive understanding of integrated marketing strategies and tactics.